Do you like chocolate? I love it!
A few years back, I really, really wanted a bar of milk chocolate with white vanilla-flavoured stuffing. This was a new product in Poland at that time and a really tasty one. So, in a hurry not to be late for work, I grabbed the chocolate bar with some white stuffing in the label picture, some sort of a flower logo and had a somewhat similar looking package.
Yes, I bought a chocolate bar all right. Only it was a bar of dark chocolate with marzipan stuffing. Needless to say, I hated marzipan at that time, and I was not a fan of dark chocolate either.
What did I do wrong? Well, for starters, I should've read the label right. And it would have been nice to remember, that similar doesn’t mean the same. I learned to always know what to look for.
Whether at the grocery store or in business, make sure you know what to look for when in need for services of a localization company.
After all, whether it's technical translation, transcreation, website translation or software localization, it has to empower you to properly enter the multi-maket.
Ask the right questions to never miss an opportunity for your international business growth.
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You are now a few simple questions away from choosing your ideal language translation partner for life.