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The Challenge

We met the ATL team at the 2016 NAMM trade show and the timing couldn’t have been better. At that point, our company recognized the need for translation of our content. Today’s digital communication requires translation of a lot more content than before and it became clear that we needed more efficient communication to streamline our workflow. Our international growth was dependant on how much we localized our product and marketing content.

The Solution

ATL team asked a lot of relevant questions, which enabled them to understand our product and content creation process and see what we actually needed. After NAMM we did our research and decided to partner with ATL because of its positive reputation in the translation industry, not to mention the first impression they made on us. Since the start, ATL has been organized, providing accurate and helpful advice. ATL is reliable with helpful follow-up communications and fast turnaround time. Our projects have always been handled in a professional and timely manner, which has resulted in quality translations fully reflecting our company’s voice and message.

The Result

Pioneer DJ is a globally renowned company, and thanks to ATL’s input, we are certain that our products reach a wider range of customers who prefer to have product information in their native languages. Our message is consistent and clear on a global scale, meaning that Pioneer DJ’s policy is inclusive and our products are meant for customers worldwide.

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