You only get one chance to make a first impression, so you better get it right. How to maintain the peak level of satisfaction after the new happy user unboxes your product?
Think about the customer journey — customers expect to be presented with different content at different stages, as well as different languages to communicate with the targeted markets.
Product information isn't just about content on your multilingual website, included in your online marketing materials and software UI. In fact, the first thing your customers get from you (apart from the box that you should also consider translating) and the first thing they experience apart from the product itself is documentation!
You've attracted your prospects with a great localized website in their language. You've converted them into opportunities with multilingual digital marketing content. They bought it from you, unbox it and...
Make sure what they lay their eyes on next is documentation in their native language.
Whether a boxed product or an intangible service, document translation is the first stage of converting your customers into evangelists. In order to accomplish this, you need to help them fully understand how your products or services work so that they can pass on this information to the world. When they grow, you grow.
Delighting the users by providing them with a user manual or a quick start guide is just the first step.
In order to release your product's full potential and make your customers benefit from it, you need to provide them with multilingual help systems, digital guides and answers to frequently asked questions as they go so that they always feel supported.
You need to speak their language always when they turn to you for help. Only then will they turn into your product or service promoters.
ATL met the extremely tight deadline, yet producing accurate
content revisions for the product manual and box content.
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