You've attracted your prospects with a great localized website in their language. You've converted them into opportunities with multilingual digital marketing content. They bought it from you, unbox it and...
Make sure what they lay their eyes on next is documentation in their native language.
Whether a boxed product or an intangible service, document translation is the first stage of converting your customers into evangelists. In order to accomplish this, you need to help them fully understand how your products or services work so that they can pass on this information to the world. When they grow, you grow.
Delighting the users by providing them with a user manual or a quick start guide is just the first step.
In order to release your product's full potential and make your customers benefit from it, you need to provide them with multilingual help systems, digital guides and answers to frequently asked questions as they go so that they always feel supported.
You need to speak their language always when they turn to you for help. Only then will they turn into your product or service promoters.