Education requires a bond between the trainer and the trainee. Just like you connect to your markets worldwide, you need to create the connection between yourself as a teacher and your customers or colleagues as your students.
The knowledge is passed on in the most effective way when there is mutual understanding. When it comes to true and deep understanding, your training material needs to speak your audience's language to drive the results.
End users, integrators, distribution channels — product and service education is now everywhere. This generates huge amounts of content that needs to get to customers so that they take the full advantage of your products or services.
This is true for your HR, recruitment and team building efforts, too.
The key is to meet them where they are and meet them in their mindset in particular.
Translated training material, presentation decks, captioned or dubbed videos
and even localized e-learning software will help you achieve this with flying colors.
It's all about empowering your customers — first to use your product and then to achieve whatever they want with it. It's about empowering your talent to grow and reach their maximum potential.
If your services or products are used extensively across the globe, or your teams are located in different parts of the world, going multilingual with your practical guidance and instructions is one of the most customer-friendly and talent-friendly moves you can make, especially at the very start of your relationship.
Make it easier for customers and colleagues to trust your brand and learn about your services and products by providing localized training content. That’s how a great global journey together starts. That’s how great global brands and teams are built.
I just want to thank you and all people at ATL for the amazing job you do for us! We are very happy with your texts and sometimes even surprised by how creative and well-considered your choice of words is.
Andreas Uhl, Marketing & Communication, Fohhn AudioWe wanted to share the positive feedback on your translation work so that you can share this with your teams as well. Thank you!
Susanna Concha, Marketing Translations Senior Specialist, Zoll Medical CorporationThanks a ton for making this happen. Really really appreciate your help and dedication!!! Thank you and your team for your dedicated work!
Emma Ren, Global Language Strategy Manager, The Center for Creative LeadershipYou and your team gives us such a great support we are so lucky to work with you!
Pia Richter, International Marketing, Ölmühle MoogThis is wonderful. The documents look perfect! Excellent work by you and your team. We are VERY happy with the quality. Customers have responded „excellent” when we sent manuals for evaluation.
Chris Labriola, Product Design, Peterson Strobe TunersWe have been through the translations and all looks good, thanks. We are very happy with the service!
Lawrence Crew, Senior Product Manager, Platform, Audinate+1 857 777 5741 ext. 203 (business inquiries)
+1 857 777 5741 ext. 205 (career inquiries)
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