Marketing communications brochures, product specifications, traditional marketing content, technical marketing all have one thing in common — your customer. Your customer is your growth. On a global scale, this means your business growth depends on how well you communicate with your customer through various marketing channels.
If your products or services are used extensively across the globe, you need to address your prospects in their languages, otherwise they walk away to your competition.
Bottom line — your global growth depends on how much (and how well) you translate your marketing materials.
Going global and entering new markets generates money for your business. Most importantly, it communicates the value of your products and services to your customers. That’s why you need to make them feel comfortable with your products and services. You want them to trust your brand. They want to understand.
In today’s digital fast-paced world, your prospects worldwide are bombarded with marketing content by marketers from every possible angle. This volume of often irrelevant information usually makes them tune out immediately.
72% of your potential users prefer the message in their native language. 90% of them won’t buy from you if you don’t meet that requirement. Translated marcomm dramatically increases relevance and retains prospects' attention.
ATL team understood our product and content creation process and saw what we actually needed.
We decided to partner with ATL because of its positive reputation in the translation industry, not to mention the first
impression they made on us. Since the start, ATL has been organized and provided accurate and helpful advice,
follow-up communications and fast turnaround time. Our projects have been handled in a professional and
timely manner, which resulted in quality translations fully reflecting our company’s voice and message.
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