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Joanna Tarasiewicz
November 30, 2022
23 min read

How to Find the Best Translation Services for Your Business

Two business people selecting translation services



Translation is an essential part of business, and the best translation company with its services tailored exactly to what you want can make all the difference. Whether you're a small business looking to expand into new markets or a multinational company with global ambitions, translation services are an important part of your growth strategy.


In this ultimate guide, we'll discuss the importance of translation services, offer insights into the different types of services available, explain how translation can help your business grow in overseas markets, and finally, how to find a translation services provider that's really best for your business.


So read on to learn more about translation services and how they can benefit your business!



Translation and Language in the World of Business



When it comes to doing business internationally, translation is key. Not only can it help you to reach new customers, but translation services can also make your products and services easier to use for people speaking different languages. This can be crucial for companies that want to make their products accessible to as many people as possible.


Businesses of all sizes need translation services to help them reach customers in new countries and communicate with them in their native language. Translation services can help you to improve your image and reach new customers. They can also help you to make your products and services easier to use for people who speak different languages. In addition, translation services can help you to avoid language barriers. This means that you can successfully sell your products and services to customers from all over the world. Surely, these services can be expensive, but they're worth the investment (a keyword vs. cost - think value!) if you want to reach your business goals.


There is a wide variety of services available for any business case. If you're looking for a way to improve your worldwide presence through translation services, start by researching the best options in the market. Then, get in touch with a translation provider that can help you meet your specific needs.



The Importance of Translation Services for International Growth



Scyscrapers in the business district downtown


Businesses today must be fluent in a number of languages if they want to stay afloat in a global market. Translation services are a vital part of this, and not just for localization - translation can also help to improve customer service across all of your channels.


By using the right translator, you can ensure that all your content is accurately and accurately translated between different language pairs. This not only makes it easier for your customers to understand, but it can also help you to better connect with them on a personal level. With the right services in place, you can enjoy top-quality customer service on all fronts - online and offline.



Types of Translation Services



Translating your business documents can be a stressful and time-consuming task. But it doesn't have to be. There are many translation services available, so it's important to know what they are and what they can do for you.


Some of the most common translation services are: technical, marketing, website, software, localization and audiovisual.


Before choosing a service, it's important to understand what's important to you - is it a quality translation with minimal errors? Or is it a fast turnaround times with minimal fuss? Once you know what you need, it's time to search for the right service. It can be tough to choose, but it's important to consider the level of quality you want, the turnaround time, and the pricing. With so many options available, it can be hard to find the best one for your needs, we know.


With a little bit of research, and some good old-fashioned trial and error, though, you'll be on your way to global growth.


Document Translation Services


Team working on document translations


Depending on the type of documents your company needs to translate, you'll need to select the right translation service for the job. This can be a difficult task as there are many different types of services available in the market today. It's important to consider factors like language, audience and content before making a decision.


To make sure that your translations are accurate and high quality, always go for professional translators who have years of experience in their field and are native speakers of their target languages. They will ensure that all translated texts meet your specific requirements and expectations.


Marketing Translation


Marketing team working on content


Translation services can come in handy for a variety of reasons - from translating marketing content to making your website multilingual. Moreover, creative marketing translations are essential to please the target audience and achieve desired results. This creativity is what makes the marketing materials resonate with your audience. There are different types of marketing content to translate, from guides and case studies to white papers and ebooks.


Translation should not be seen as a mundane task restricted only to language professionals (a real-life quote: "You aren't a bunch of freelancers in the basement, are you?"). It can play an integral role in improving global communication, especially when it comes to cross-cultural marketing efforts.


Web Translation Services


Web development team creating a website


Website translation services are an essential part of any online business. Not only does a good website need to be beautiful but it must also be able to convey your brand message in the language of your audience and educate your audience. And so, you need professional translators who can not only translate it accurately but also ensure that all your website's content is translated into the target and industry language as well.


A user-friendly website not only generates leads for you, but it's also one of the best ways to connect with potential and current customers across different languages. Your website must be a multilingual hub for your global product information to reach current and future customers.


A perfect website translation will make sure that everyone understands what you're selling and why they should buy it!


Software Localization Services


Software team planning the app localization project


Translation services providers can provide localization support for various software applications in multiple languages, helping companies to target global markets with their products. By providing an internationalized product experience, localization services help businesses cut down on customer support costs and increase brand awareness across different cultures.


In addition, they enable customers to access application functions in their preferred language without needing any prior knowledge of the original language. Having translation-ready software is one thing, but making sure it's accessible to as many people as possible is something else entirely. With localization services, you can ensure that your software benefits from improved accessibility and becomes more user-friendly for everyone who uses it.


There are various ways in which localization services can help improve the quality of your software: by translating text into multiple languages, by internationalizing your app so that it works well in different cultural contexts, or even by doing both! All of these activities improve the overall user experience and make communication with customers much easier.


Audiovisual Translations


A person being filmed by the videographer


Audiovisual translations are becoming increasingly important as businesses strive to build a stronger international presence. These translations can be used for any type of audio or video recording, such as YouTube, for example, and can help you reach new prospects and build deeper connections with them.


Audiovisual translation typically includes transcription, captioning, subtitling, and voiceover. By understanding this process in full, you can create localized marketing videos that not only provide added value but also generate leads and sales.


Localized marketing, sales or training videos make a whole world of difference as they generate international audience engagement and build a deep and true bond with your prospects through personalized video content.


That's why it's worth to include transcription, captioning, voiceover and subtitling services in your marketing translation plans.





Related content: 5 Ways That Translation Companies Cause You to Overspend




Who Uses Translation Services?



Businesses of all sizes and industries use translation services. Translation can be anything from a simple document update to a full-blown international project. That's why you need to find a translation provider grounded in your industry and able to build a vocabulary that accommodates your concepts. Furthermore, translation services agencies need to have a good understanding of the language and the context in which it will be used.


All of this makes it important to select a translation provider with a background in a particular industry and subject matter expertise. With the right language translation services agency, you'll be able to reduce translation costs and speed up your project timeline.




Electronic board


Technology is one of the fastest-growing sectors, and translation services are in high demand. As a result, companies in this sector rely heavily on language services to get their materials across to different languages.


Translation services are also extremely important for users of technology products and apps. For example, if you're using a website or app that's available in multiple languages, it's important that the translations are accurate and professional. Otherwise, you could be missing out on key features or information.


Some terms specific to the technology industry can be difficult to translate accurately without specialist knowledge - this is where expert translators come into play. They often have experience with many different technologies and terminology so they can produce great translations quickly and efficiently.




People controlling a robot at a manufacturing facility


Manufacturing is a sector that relies heavily on translation services. Companies that manufacture products need to have this service in place so they can expand their reach into multilingual markets.


Translation service providers need to be qualified for the manufacturing industry - this means having knowledge of specific terms and phrases used within the industry. Translation agencies that specialize in industrial-related content enable businesses of all sizes in this sector to benefit from global trade by making use of best translators who are experts in manufacturing industries.


Medical, Life Sciences and Healthcare


Life sciences team working on medical project


Medical translation is essential in the life sciences and healthcare industries for many reasons. The main one being that patients' health and safety rely on it, as does the quality of service provided to them.


When looking for a translation vendor that can handle medical translations well, make sure they are experienced in this field. Also factor in whether or not their staff has prior experience translating from this specific language into another one. This is due to the fact that medical translations are used in different areas in multiple countries with different legislation for medical products. And these can span anywhere from clinical trials to MRI machines together with their software and documentation or guidewires. And let's not forget about pharmaceuticals and their IFUs (Instructions for Use).


As with anything else related to health care, you need to be able to trust your translator completely!


Finance and Fintech


A person using financial technology for payment


Financial and fintech translation can be very lucrative for business. Here are some key points to keep in mind:


  • Any financial business that needs to communicate with a foreign audience - from banks to cryptocurrency or Forex exchanges - will need translations.

  • Many translation companies claim they can deliver everything, but this isn't always the case. Do they understand how to localize for your niche in the financial industry? Make sure you have someone you trust assessing their capabilities before making any decisions as for example a payment processor will have different requirements than a big bank or a hardware crypto wallet startup.

  • The world of finance often has specific translation content-related requirements not found in other industries, such as for regulatory compliance documents or financial statements. Be sure to inquire about these requirements if you're considering working with a particular translator company.




Court building


There are many reasons why legal translations are essential for business. One of the most common is that legal documents cover a wide range of uses and cases. This means that this type of translations can be used in variety of industries, making them indispensable for companies of all sizes.


They also play an important role in sectors other than legal, for example when it comes to terms and conditions, terms of use, cookies policies, or privacy policies - they need to be easy to understand for both the users and all other parties alike!


Legal translations affect people's lives every day so it's a very sensitive sector to work with. Your potential translation services provider must fully understand that.





Related content: Freelance Translators vs. a Translation Agency: an Honest Comparison




What to Consider in a Translation Service?


Translator services can be a great way to increase the efficiency of your business. However, it can be difficult to decide which one is right for you as all translation providers will tell you basically the same things, a case in point being "We offer the highest quality".


That's why it's important to take into account 8 main factors when selecting a translation service. These factors include industry focus, turnaround time, pricing, the use of human translators and machine translation, technology, process, volumes, certifications and the use of technology to make things smooth for you.


And don't forget to pay attention to the quality of communication between translation provider's project managers and your team! If you follow these simple steps, you're sure to find the best services for your business.


Industry Focus


A business center seen through glasses


Industry focus is an important factor to consider when translation services are being sought. By looking for a translation supplier that specializes in the specific industry or areas of your business, you can be sure that the quality of the translations will be top-notch.


It's also important for the team to have a good understanding of your company and what it does - not only from an operational perspective but also in terms of terminology and customer base. This way, they'll know how best to put their translator's skills into use while ensuring accuracy on all levels.


As with anything else related to translation services, it always pays off to do some research before making a decision about who or what you want translating your content. There are many options available out there - so take time to decide which one would work best for you and your business goals!


Turnaround Time


A person measuring time


Turnaround times are an important factor to consider when it comes to choosing a translation service. Sure, the sooner the better, but be reasonable. Delays could lead to negative consequences such as lower conversion rates or lost sales opportunities due to lower quality, that's true. But don't push it if you don't have to. Turnaround time is not always about speed - sometimes quality should come first.


Finally, never put your product launch at risk by using a service provider without proper project control and tracking capabilities. Make sure they can reliably report back on progress every step of the way so you can stay informed and make timely decisions regarding changes/updates etc.




A business person hiding a wallet in their pocket


When it comes to translation services, one of the most important factors is always checking the pricing. This way, you can make an informed decision about which service will best meet your needs and requirements.


There are a variety of localization services on offer - some with high prices while others are cheaper. It's essential to find one that fits both your budget and timeline so that you don't face any problems down the line.


Always ask for a free quote (in corporate environments and with procurement teams, it will be an RFQ - Request For Quote) and make sure you sign off your translation language service provider delivers before making payment in order to avoid any misunderstandings!


Machine vs. Human Translation


Droid playing the piano


Traditionally, translation has been a process of transferring the meaning of one language to another through the use of translators. In recent years, both human localization experts and machines have been used for translations, with machine translation being faster and cheaper but less accurate than human translation services.


Despite its shortcomings, human translation specialists are still in demand for high-visibility content where machine translations may not always be up to scratch. In certain specific cases, though, machine translation does already replace human translators and eliminates them from the loop entirely.


Hybrid translation methodologies and processes that make use of Neural Machine Translation and human linguists offer an ideal middle ground - providing quality at a lower cost than either option alone.


Last but not least, just like human translation requires revision, a raw machine-translated output requires post-editing by a human language expert to be usable. A bit of human touch always does the trick!





Related content: How Does Translation Memory Help You Save Money





Translation Process


Manager planning a business process


Translation is an important process that should not be taken lightly. It's essential to have a clear understanding of how it works before jumping into the translation fray, from quoting to delivery and invoicing. Once you do, make sure to use reliable translation services providers with efficient tools and processes in place so that your business can stay on track and speed up the process as much as possible.


Since translation can be time-consuming, prioritize this task by choosing agencies with experienced translators who are capable of handling large projects quickly - without slowing down the rest of your operations. That's why you're paying them: it's not only the quality and turnaround times, it's project management and vendor management, too. Plus all that stuff you're not supposed to be doing, right?


Finally, make sure you have access to tracking your translations online for easy monitoring. A free vendor portal offered by your translation partner is a huge plus as it makes your life so much easier in every respect.


Can They Handle Your Volumes?


Bulk coffee beans


Choosing the right translation service is crucial for businesses of all sizes. Not all translation agencies are able to handle any word count - even very large ones. The best option would be to select one that can translate your texts in a variety of foreign languages and at great quality levels.


Additionally, make sure you research which translation services can handle your volumes so you don't encounter any delays or problems along the way.


And lastly, if possible, keep everything organized by appointing a translator lead who will take care of the entire process from start to finish.




ISO logo


Choosing the right translation service is essential for getting great translations that meet your specific needs. Make sure to choose a company with the necessary certification, such as ISO 17100:2015 or ISO 18587:2017. This will ensure high-quality translations and reduce chances of errors. And most of all, you'll know exactly what level of service you're paying for.


Additionally, language solutions providers may have certifications for other ISO standards, for example for quality management (ISO 9001:2015) or for privacy and security management (ISO 27701:2019).


Certifications are important but they are not everything. That said, it's important to look for a company with good reviews from previous clients - this can help you decide if they are the right fit for your project. Ask them for referrals - this way, you'll be able to know who you can trust in the translation industry!


Translation Provider Tech Stack


A laptop with powerful software in it


Translation technologies are essential for ensuring a smooth translation process. Language service providers use various translation technologies to achieve this, such as translation management systems (TMS), CAT tools, machine translation technologies and integrations (including API connectors).


Make sure to check if the agency you're working with offers these tools - they can help improve communication and quality when you're working on your translation projects.





Related content: A Guide to Understanding Translation and Localization Terminology




It's All About Your Global Customers!



Businesses that want to expand their operations into new markets need translation services in order to deliver the right message to the right prospects at the right time.


Translation services play an essential role in customer service, as they enable you to deliver product information in the language of your global customers. This not only speeds up your time to market but also ensures that your customers understand your product in the language of their choice.


So, if you're looking for services that will help you reach your global customers and accelerate your time to market, look closely and make a careful choice. It's about the long-term partnership, not accidental one-off translation gigs.



It's All About You, Too



When it comes to translation services, it's essential to find the right partner for your business. Translation is an important part of any organization and it's vital that you find the right translation services for your needs.


Your international growth depends on how much localization you do in your products, services and content assets. Translation helps you build your international presence and connect to your markets worldwide.


But building a long-term relationship with a translation services provider is a process that truly requires deep involvement and a lot of hard work. And most importantly, both you and your language service provider must speak the same language - this is critical to the success of your translation project.



Frequently Asked Questions


How can translation services help your company's bottom line?


Translating your company's materials can help in a number of ways. Some of the benefits associated with professional translation services include:


  • Improving communication with international markets: When your company releases materials in multiple languages, professional localization services can ensure that all translations are accurate and up to date. This will help you to better connect with customers and global partners across the globe.

  • Saving time and money: Translation services can save you time and money by getting translations done quickly and efficiently. This way, you'll be able to focus on more important tasks and goals within your company instead of worrying about translations.

  • Ensuring that all translated materials are accurate: Accuracy is important when it comes to translations because if they're not accurate, it can lead to customer dissatisfaction, lost business, and even legal trouble. That's why professional translation services always take care to ensure that all translations are error-free before handing them off to their clients.

  • Releasing the bandwidth of your team: Translation services allow teams to focus on tasks that are actually relevant to their business rather than coordinating translations. This can free up team members to work on projects that were originally hired for.


How can you tell if a particular translator has expertise in your industry, and why should you choose them over other translators?


When you're looking for a translator to work on your project, it's always a good idea to go with someone who has experience in your industry. This way, you can be sure that the translations they provide will be of great quality and reflect the nuances of your business accurately.


Additionally, working with a translator who specializes in your industry will save you time and money in the long run.


Plus, if you've worked with them in the past and have been satisfied with their work, then you can always request a translation test sample to make sure you're choosing the right translator for your project.


How can I get the best translation service for my company's language?


When it comes to finding a translation service for your company's language, you'll want to go with a company with a lot of experience and industry expertise in the languages you need to be translated.


Additionally, it's important to look for companies that specialize in certain languages or fields, such as technical, financial, legal or medical translations.


When you're ready to start translating, make sure you ask around and get recommendations from friends, colleagues, and other professionals. And Google is your friend here, too! This will help you choose a translator who is qualified and experienced in the language you need translated.


How do you choose a good translation service?


When it comes to translation services, you need to make sure that the company you choose is reputable and has a good track record. You can do this by doing your research first and checking out their website, social media pages, and client reviews. Websites like can be useful, too.


You should also look for companies with extensive experience in translating various types of texts, as well as industry leaders.


Furthermore, ask your potential translator if they have any certifications or affiliations related to translation.


Lastly, always use a quality vetting process when selecting a translator - don't just blindly trust them!


What are the benefits of using translation services?


There are many benefits of using translation services, some of which include:


  • Opening up your products or services to new international markets.

  • Bridging the language barrier, overcoming cultural differences, and creating a bond with your customers.

  • Translating your materials will help more global users take advantage of your products and services and will guarantee you a truly global reach.

  • A good translation provider will take the translation burden off your shoulders, freeing up your time and resources to concentrate on other important aspects of business.


This way your investment in the relationship with a professional translation provider becomes just a fraction of the money you lose trying to be a jack of all trades.





Related content: How Much Do Translation Services Really Cost? [Rates & Factors]




Are there any drawbacks to using a translation service?


There are several potential drawbacks to using translation services:


  1. The cost: You'll need to have a budget in place for translation services, as the cost can vary depending on the language and translation requirements.

  2. Not all translation companies are created equal, so it's important to do your research to find one that's reputable and has a good track record.

  3. Beware of agencies that offer too low of a price for their services; this usually means that the company won't be as conscientious about quality or missed deadlines.


How do I and my organization get the most out of translation services?


The most important thing to do when looking for translation services is to do your due diligence and research first. Creating a shortlist of candidates will help you better assess their capabilities, fees, turnaround times, and localization quality.


Once you've selected the translator you'd like to work with, it's important to have meetings in order to ask all the necessary questions and get an understanding of each other's expectations.


It's also important to trust one another and make sure someone from your team is always present to oversee the relationship. A localization manager can be a useful addition to your team, as it helps to maintain a predictable quality assurance process and ensure that the translation supplier of your choice executes all translations in a timely manner and delivers them with the quality level you define.


What Are You Waiting for?


Translation services are critical for any organization that wants to expand into foreign markets these days. By understanding the importance of translation services and the various aspects you need to take into account on your quest to find the ultimate translation services partner, you can choose the right translation service for your business needs.


After all, understanding your global customers is key to ensuring that your company grows. Just like their understanding of what they are buying: your product and service.


The same applies to your translation services provider understanding your requirements, your customer's expectations, and how you manage them.


Go and grow!


Recommended articles:

7 Tips to Avoid Wasting Your Translation Budget

How to Reduce Turnaround Time for Content Translation

4 Reasons Brands Reject Translation Companies That Could Be Right for Them