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Justyna Bagińska
March 29, 2023
17 min read

10 Ways How Translation Helps Your Global Expansion

10 Ways How Translation Helps Your Global Expansion

Today, companies around the world are taking advantage of the many benefits of global expansion. New markets can open up a new customer base and offer exciting opportunities to increase sales and profitability.


But with these new markets also come unique challenges and obstacles. One of the biggest challenges companies face when expanding globally is communication. Translation can help you overcome these challenges and ensure a smooth transition to global markets.


In this blog post, we'll share ten ways translation can help your global expansion.


From better communication with potential customers to cultural adaptation, international SEO and marketing, and much more. We also look at some real-life examples of companies that have done their global expansion the right way real-life examples of companies that have done their global expansion correctly. And finally, we'll give you tips on how to facilitate global expansion with the help of trusted translation service providers.



What is Global Expansion?



What is Global Expansion?



Global expansion is when companies expand their operations beyond their home country to a foreign market and establish new legal entity in a new country in order to increase their customer base, international presence, and market share.


The benefits of global expansion include better profit margins, expanded opportunities for innovation, and reduced competitive pressures. The biggest advantage of global expansion is access to additional markets and potential buyers.




Related content:A Guide To Understanding Translation and Localization



When expanding internationally, companies can choose a variety of strategies and approaches to enter new markets. Some key tactics are partnering with local businesses, using local distribution channels, and adapting marketing campaigns to cultural differences.


Global expansion can also help companies learn about new tastes and preferences in their industry so they can refine and improve their products or services to meet the needs of a global customer base.








What Impact Could Global Expansion Have on Your Business?



What Impact Could Global Expansion Have on Your Business?



Expanding your business globally can lead to significant international growth and provide access to new markets and potential buyers. Globalization helps companies achieve economies of scale, less competition, and new opportunities for innovation.


By building a more skilled workforce, companies can leverage the breakthroughs of globalization to gain a significant competitive advantage. The benefits of globalization include access to more markets, standards for doing business across borders, and different cultural perspectives for the general use of a product.


However, companies must consider the new market's rules, taxes, local laws, and regulations in their global strategy. To overcome such hurdles, the Global Expansion Index highlights the 20 countries that support international business expansion. So overseas expansion can significantly benefit your business, but it requires a strategy tailored to the challenges of the global marketplace.




Translation Can Help You Communicate Better With Your Customers






As you expand your business globally, it's important to consider the impact this growth could have on your operations. A key factor in this is how you will communicate with your customers in the new markets. Translations can help you better communicate with your potential customers and ensure that your message is clear and compelling.


To ensure the best quality translations possible, it is important to research the language of your new potential customers before you begin translating. A translation management system (TMS) can also help manage content production, while tools like machine translation and translation memory can improve translation speed. The quality of the translations ultimately determines the success of the localization.


Hiring a translator who is familiar with the language and customs of your target market can also help improve communication between companies and customers. When companies take steps to ensure effective communication, they can successfully meet the challenges of global expansion and succeed in new markets.



Related content: Are You Making These 4 Mistakes in Your Business Growth?




Translation Can Help You Reduce Risks and Costs When Expanding Into New Markets


Translation Can Help You Reduce Risks and Costs When Expanding Into New Markets



When you expand your business globally, you need to consider the potential impact on your business. However, translation services can help you reduce risks and costs when expanding into new markets.


By localizing your website and content for new markets, you can ensure that your brand resonates with your target audience. Translation services can help you do this by providing accurate translations that take into account cultural and linguistic differences.


In addition, hiring team members who understand the local culture, language and customs of the market is essential for successful expansion. Translation services can help you find and hire the right people.


By diversifying your audience and using translation services, you can reduce the costs associated with international expansion. In addition, translation services can help you gain access to global trends and insights that will provide you with invaluable knowledge to strengthen your business. All in all, translation is a crucial component for successful global expansion.




Translation Can Help With Cultural Adaptation

When expanding your business internationally, it's essential to consider the impact on your business. First and foremost, this includes adapting your products and communications to the new market. The translation is essential to global expansion strategies, as it allows you to adapt content to cultural differences, language peculiarities, local expectations, and legal requirements.


Adapting a product to a new market requires localization, which can include changes to product design and campaign copy. This approach helps build trust and brand awareness in a new market, as customers prefer products in their local language. In fact, localized products and services can lead to higher click-through and conversion rates compared to English-language content.


To succeed in a new market, having a clear localization strategy that aligns with your overall business goals is crucial. This includes working with professional translators who can ensure that your products or services are accepted and compared to local offerings. Your business can successfully expand into new markets and reach a wider audience through effective translation and localization.



Translation Can Help With International SEO


Translation Can Help With International SEO



Expanding your business around the world can have a significant impact on your business, including new revenue streams and customer retention. However, in order to tap into these markets, it is essential that businesses are able to communicate effectively with their target audiences in the language of their choice.


Translation can help companies tap into new markets and increase search traffic by localizing content into the target language of the region. Managing translation and localization is key to ensuring that products are accessible in the customer's preferred language.


Localization is also important for search engine optimization (SEO), as it can help improve your website's ranking in specific languages. Translation can help with international search engine optimization by providing a more accurate representation of your website in different languages, making it more accessible to a global audience. Therefore, investing in translation services should be at the top of your list of efforts to expand your business globally.



Translation Can Help With Global Marketing


Translation Can Help With Global Marketing



Expanding your business globally can significantly impact your overall growth and success. Companies must consider important factors such as language and cultural differences to ensure successful international expansion.


Translation can play a crucial role in global marketing strategies by making products accessible to a broader audience. However, companies need to research and understand the language of their new customer base to ensure accurate translations. Using a translation management service like Localize can help companies reach new territories more efficiently.


In addition, companies should consider hiring a globally-focused team and potentially recruiting local employees to gain valuable insight into the target market. High-quality translations are critical to localization success and should leverage essential tools such as context and translation memory. Materials that should be translated include error messages, blog content, and marketing/sales brochures. By effectively using translation, companies can effectively expand their reach and increase their chances of success in international markets.




Translation Can Help You Understand Your Competition


Translation Can Help You Understand Your Competition



Expanding your business on a global scale can have a significant impact on your success. Using translation services can play a crucial role in this, allowing you to communicate effectively with customers in new markets. In addition, understanding your competitors' language through translation can provide valuable insights into their market and strategies.


However, you must prioritize translation quality to ensure that your content resonates with your target audience. Effective translation can help you understand your competition and provide valuable insights into their products and services. Translating your business can help you better position yourself in the marketplace and increase your chances of success globally.




Translation Can Help You Better Understand Your Target Market


Translation Can Help You Better Understand Your Target Market



Expanding your business globally can have a significant impact on its success. By accessing markets beyond your country of origin, you can tap into different needs and preferences, increasing your customer base and revenue potential. Translation and localization are essential components of global expansion strategies, enabling companies to adapt their products to cultural, linguistic, and legal differences.


Translation services can also help companies better understand their next market. This includes understanding local language skills and gaining insight into culture and customs. By understanding these nuances, companies can better understand the needs and wants of their target audiences. This can help companies create more effective marketing campaigns and better develop products that meet their customers' needs. Translation ultimately helps companies connect with their next market more meaningfully, paving the way for continued success in global expansion.



Translation Can Help With International Branding


Translation Can Help With International Branding



As you expand your business globally, consider the impact on your brand. Translation can play a crucial role in international branding by allowing companies to communicate with customers in their native language. This is important online and offline, as translated materials should be appropriate for the target culture.


If you are setting up a branch or subsidiary abroad, it is also essential that employees are familiar with the local market and understand its culture and customs. Translating critical materials such as error messages, blog content, and marketing and sales materials is necessary for successful international branding.


Translations can also help expand your reach and create a more international brand. With the help of localization services, you can translate your company's name and logo into different languages and connect with customers worldwide. Overall, translation plays a vital role in global expansion and in creating a successful international brand.





Related content: Localization vs Internationalization: 2 Sides, Same Coin



Translation Can Help You With Localization Process


Translation Can Help You With Localization Process



Global expansion offers many opportunities for businesses to grow, but it's essential to consider its impact on your operation. One crucial factor is localization, which is adapting a product to make it accessible to an international market.


Through translation, companies can ensure that their localized products are comparable to domestic offerings and can be understood, purchased, and used by customers in their next market. This involves translating not only text but also cultural references and idiomatic expressions that can be critical to the product's success in a particular market.


By using translation services, companies can reduce the cost and time required to localize their products. A localized version of a website or app in the market's language is more user-friendly and attractive to the audience.




Translation Can Help You Increase Sales and Revenue


Translation Can Help You Increase Sales and Revenue


Expanding your business on a global scale can have a significant impact on your business. Translating necessary materials like error messages, blog content, and marketing materials can help you connect with customers in a new language.


Translating content into multiple languages can also help you reach a wider audience, increasing the potential for higher sales and revenue. Businesses can improve sales and revenue by providing a more accurate, complete, and authentic customer experience.


In addition, translating your website or marketing materials can help make your products more accessible to non-English speakers, leading to higher sales and revenue.




Global Expansion Done Right, Real-World Examples

With the help of translation services, companies can conduct all customer interactions, process data, and handle customer complaints in the same language. This helps to avoid misunderstandings and improve customer retention and loyalty.


In addition, translation services can help companies communicate their brand message to a global audience and build brand awareness, credibility, and trust. For example, many successful companies such as Amazon and Coca-Cola have used translation services to expand their global reach and make it easier for customers from different parts of the world to interact with their brands.




A practical example of successful global expansion is Netflix. The company began its international expansion in 2010, starting with Canada as its first international market. Today, Netflix is available in more than 190 different countries, making it one of the world's most widely used streaming platforms.


Netflix's expansion strategy, known as "exponential globalization," has been to select neighboring markets to gain experience in international markets carefully. Thank you to its expansion efforts, the company has enjoyed significant growth and success.


However, Netflix also faces increasing competition from global providers such as Amazon Prime and regional/local providers, which underscores the importance of a carefully planned and executed global expansion strategy. Overall, Netflix's experience highlights the potential benefits of global expansion initiatives and the importance of selecting the right markets for expansion.




When it comes to global expansion, research is a top priority for any company looking to expand into a foreign market. Success in one market is no guarantee of success in another. It is essential to carefully consider the needs and preferences of potential new buyers and comply with various regulatory requirements.


A practical example of successful global expansion is IKEA. Originally from Sweden, IKEA has quickly expanded around the world and is now a global leader in the housewares industry. By adapting to the needs and preferences of different markets and maintaining a strong brand, IKEA has managed to succeed in international markets.


Another important factor to consider when planning a global expansion is the Global Expansion Index, which ranks the world's largest business centers according to their attractiveness for international expansion. By carefully considering all of these factors, companies can plan for successful global expansion and reap the many benefits it brings.




A practical example of the challenges companies face when expanding globally is the case of Starbucks. Although they are global coffee giant, the company attempted to expand into the Australian market and encountered significant difficulties. The company eventually suffered a loss of $143 million as it struggled to localize its content and adapt to cultural differences.


Global expansion can give companies access to additional buyers, different needs and preferences, and different regulatory requirements. However, companies must consider local infrastructure, supply chain logistics, and international business standards to succeed in international markets. Careful exploration of the target market, understanding cultural differences, and localizing content can help companies avoid potential failures when expanding internationally. Starbucks' experience in Australia serves as a cautionary tale for companies looking to expand globally.




A practical example of successful global expansion is Microsoft. The tech giant has relied on large-scale mergers and acquisitions and creating foreign subsidiaries and companies as its preferred market entry methods. Microsoft is one of the five major technology companies currently dominating many people's daily lives.


Global expansion has given Microsoft access to many markets and potential buyers worldwide. However, successful global expansion requires solid planning, research, and a content localization strategy. All successful examples of global growth need a company to thoroughly understand the target country of development and the culture, language, and business practices there. Companies like Microsoft can achieve successful global growth by carefully tailoring their approach to each individual market.




How Can You Simplify Global Expansion With a Trusted Translation Company?








Expanding your business globally is difficult, but using a trusted translation company can simplify things. These companies offer top-notch software solutions that help translate and localize content for different platforms and devices, making it easier to reach audiences worldwide.


Many companies have seen an increase in revenue after using translation services.


Global expansion is not just for big firms - smaller businesses can benefit from international development, too. Translation companies also provide the infrastructure to support cross-border teams with hiring, compliance, payroll, HR, new talent market research, outsourcing, e-commerce, and administrative services.


With the help of a trusted translation agency, businesses can increase their global reach and connect with customers in countries where language barriers would otherwise prevent them from doing so.



While We're On That Subject


Translations play an important role in the success of your global expansion plans.


Whether building a global brand presence or increasing sales and revenue, translation can help in many ways. An accurate translation can be critical to your business, from reducing risk and costs to better understanding your competition and target market.


The success stories of companies like Netflix, IKEA, and Microsoft show how important translation is to global expansion. However, choosing the right partnership with a trusted translation company is vital to effective translation. Contact us today to learn more about our reliable translation services and take your business to new heights.






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