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Karolina Sarul

Digital Marketing Manager, Inbound Marketing and Content Marketing Management experience

Author's bio

Karolina uses her past experience in sales, teaching and her current experience in digital marketing management to plan, create and execute inbound marketing strategy at ATL.

As a former business development manager, she is familiar with the customer-centric approach and now with her knowledge of inbound marketing, she combines her experiences helping clients worldwide to find the translation and localization solutions that are right for their companies’ international growth. She dedicates her efforts to delivering SEO optimized website content with ATL’s prospective client’s needs in mind, listening carefully to their questions and doubts. Every piece of content she releases is there to teach and help professionals to find their answers about translation services.

Outside of work, Karolina enjoys the occasional (when her twin sons are asleep) reading, sports, music, social life and binge-watching of her favorite show, “Friends”.

Recent posts by Karolina Sarul

15 Best Practices for User Manual Translation

No matter what product you are developing, there's a constant and continuous..

5 Translation Best Practices That Can Boost Your Business Growth

What language is your content in? Are you thinking about translating your..

5 Ways You Impact Your Translation Company's Work [Tips & Tricks]

Every translator truly dedicated to their work loves absolutely every aspect..

4 Reasons Why Translation Really is Like Toilet Paper

Translation is a lot like toilet paper – this is a very popular expression..

6 Tips on Preparing Your Content for Translation

How do I prepare my website for localization?

The 15 Best Translation Companies: Are You a Good Fit for Them?

When people look for translation companies, of course, they want the best. ..

5 Benefits You Get From Working With a Translation Agency

Are you in the middle of planning your international business growth? Maybe..

How Much Do Translation Services Really Cost? [Rates & Factors]

When you’re expanding your business to international markets, there is a lot..

4 Tips on Video Conferencing Language Translation

Translation technology has never been closer to humans and businesses than..

3 Reasons Why the LMS Translation Time is Now

E-learning and education technology solutions have become a multicultural..

15 Languages for Translation That You Should Know About

The global market requires companies of all sizes to use translation and..

Why Translation Integrations With Your System Should Matter to You

Your Content Management System (CMS) can be more helpful than you think..

5 Ways E-commerce Translation Boosts Your Sales

E-commerce growth and localization services go hand in hand. Platforms and..

5 Reasons Why Localization for Pro-audio Industry is a Must

The music market has become a multicultural environment. The new platforms..

How to Translate Documentation for Global Markets and Save Money [e-book]

2 Tips on Implementing Sports Technology Localization for Your Brand

In 2018, the Sports Technology Market was valued at USD 8.9 billion and..

7 Reasons Why Global Products Need Localization

A successful product management for international markets takes the..

5 Reasons Why Your International Marketing Plan Should Include Translation

What Does Translation Memory Technology Mean for Your Business

Do you remember when your boss told you to talk to a localization company? I..

3 Cases When Localization Company is Not Right for You

When would working with a translation provider be the right choice for you?..

3 Things You Get From Continuous Localization

According to DOMO, people create countless amounts of different content..

4 Things to Focus on to Grow E-commerce Globally in the Coming Years

A simple fact to start with: global e-commerce is increasing and there’s no..

3 Game Localization Errors to Eliminate and Win Globally

Have you ever played any video games? I remember the times when there was..

3 Ways Translation Impacts Your Global Product Launch

Have you ever bought a cream thinking it was for your face care and it..

How to Free Up Resources and Save on Business Translation [video]

In my last blog post, I talked about the real costs of using internal..

4 Costs of Using Internal Resources for Translation

Have you ever bought a cheap product, because of the low price and ended up..

How to Accelerate a New Product Launch Globally [e-book]

Time-to-market growing international companies is of the essence for Product..

How to Propel Your Global Expansion Strategy With Translation Services

Since I’ve started working in the language industry in 2014, I’ve learned..

5 Steps of Creating Powerful Global Marketing Content Risk-free [e-book]

Have you ever been concerned that the translation of your marketing strategy..

4 Tips to Reduce Costs of Your Marcomm Translation

After your company sets off in your original market, it’s usually the time..

How to Drive Your Business Growth With a Multilingual Tagline

A few days ago, I came across The Boring Company. Immediately after seeing..

4 Ways to Make Your International Customers Appreciate Your Message

To ask if your brand is consistently communicating the right message..

3 Translation Budgeting Tips to Grow Your Revenue Faster

This is the time when those in charge of annual budgets start thinking about..

3 Stages of Implementing Translation Services for Business

As your company grows, the processes become more complex and you find..

5 Aspects of App Localization That Affect Social Media User Experience

5 Ways to Successfully Operate Across Multilingual Markets

If you don’t operate across multiple countries with different languages, do..

4 Ways Language Localization Helps You Meet Competitive Market Conditions

Regardless of the industry you’re in, there comes a point when you need to..

4 Hacks for Producing Marcomm Content in Local Languages Globally

Introducing your company worldwide is one of the business goals you face..

4 Tips to a Successful International Business Expansion

Starting your own business, you probably have this great vision of expanding..

4 Reasons Why Best Fintech Companies Use Top Translation Agencies

According to the DAXX Fintech trends 2019 report, the fintech, or financial..

How to Find a Perfect MTPE Provider for Your Translation Projects

3 Keys to a Perfect Software Localization

3 Things to Expect From Voice Over Companies for the Best Outcome

Every day we get hundreds of videos on our social media and on websites we..

Why and When to Use Desktop Publishing Service for Your International Growth

You probably know that a service tightly connected to technical translation ..

3 Tips to Nail Your Technical Translation

Ignoring the importance of technical translation services in times of..

3 Options to Solve a Machine Translation Dilemma

In the age of augmented reality, where you can get your data fully analyzed..

3 Questions to Ask When Choosing a Transcreation Agency

When you decide to expand your business overseas and you look to translate..

Translation vs. Transcreation: Which Translation Service to Choose

When preparing for marketing translation it’s worth remembering that you..

5 Tips to Make Your Global Marketing Rock

Ask not what marketing translation can do for you but what you can do for..

4 Big Benefits of Marketing Translation

Translation and localization services are not tangible. That’s obvious. It's..

3 Aspects of How Marketing Localization Impacts Your Business

Are you a Netflix user? I’m not asking if you are familiar with it since..

5 Things to Look for in a Language Services Provider for a Big Project

When you have a translation project coming up for your international..

4 Results of Using Amateur Human Translation

Going global is a common business trend these days and every company taking..

3 Mistakes in International Marketing Strategy That Will Cost You

Remember the Nothing sucks like an Electrolux fail?

4 Facts About Budgeting for Your International Marketing

Opening the doors to markets that you target. This is the goal behind every..

3 Pillars of Successful Reviewing Your Translation Provider’s Work

In a world with so many software tools that help us translate in a more..

3 Sci-fi Aspects of the Translation Industry

Artificial Intelligence takes over the world. Augmented reality takes over..

1 Simple Hack for Effective Multilingual Content Management

In the world of technical writing it is important that you are able you to..

Behind the Scenes of Global Business Growth: a CMO's to-do List in Multi-Markets

In 2011 I rode a roller-coaster in the southern part of Germany, a very..

6 Questions to Ask About a CMS for Website Localization


A Simple Way to Save on Your International Communication

Have you ever tried to build a tank? As in a military vehicle? I have.

4 Main Aspects of the Localization Process [infographic]


13 Questions to Ask a Translation Company Before You Choose Them [checklist]

Do you like chocolate? I love it!

What is Localization (and What It Isn't)

In today’s world, there’s one visible trend in business: everyone wants to..

Marketing Executives' Resolution for International Growth in 2021

New year, new resolutions, trends and plans. As usual. 

Why Marketing Execs Hit the Wall With Their Internationalization Bucks?

So your company launches that new product. It’s fresh, innovative, one of a..

1 Good Reason Why Google Translate Does Not Stand for Technical Translate

Since the start of the Internet, there have been a lot of changes that..